Feedback 23/11//09

Good research group - good links and references to videos/images etc...

You need more on branding - see pack - quotes and ideas etc...

Try to include the conventions of music video in relation to media critics - you need to reference the ideas of Andrew Goodwin and Pete Fraser - see packs -  more on this required - include quotes etc...

Also what are the conventions of the indie music video subgenre - your genre? What makes them distinctive from general music video conventions?

Target audience - you need a secondary audience that is wider but you need a more specific target - dont forget to use Young and Rubicon for your psychographic profiling too. 

Dont forget to put your audience questionnaires and results on here also. - graphs and pie charts are a good way to do this comment on what you find in this primary research.

Now move on and look quickly at your other key concepts and we should be starting to see some planning - location shots/casting shots/ storyboards and animatics etc... 

Remember to outline your artist/band  and brand image you are trying to create/push through your products.