Filming complete

We have now finished our filming at the premier store. We have a good selection of shots to edit and make our video look authentic. We have also taken some good photos for our ancillary tasks (CD Covers and Poster). We have reinterpreted the idea of the most famous Beatles album cover 'Abbey Road' for one of our album covers.

I believe this is a good image for the band we have designed for this project 'Fellow'. It is good because the image has relevance to the song we have chosen, because it looks like the protagonist is 'going to the discount store'. However we will change some elements of the photo to give it more authenticity and originality (i.e. change the colour to black and white and change the exposure), we will use photoshop to do this.

By Daniel Collinson

Small change in narrative and location

Our first location idea was Tesco's supermarket. We had a good narrative and a large selection of creative shots in a storyboard to use for our video. Unfortunately, as mentioned before we, Tesco's refused to let us use their store as a location, due to various problems like accidental branding. And so we had the idea of shooting our video in the college's canteen. But due to timing and scheduling problems we were finding it difficult to schedule a good and sufficient recording time. We had the final idea of filming in the premier shop down the road from our college. Although the shop was quite small, we could still use the same shots and ideas we used in our original storyboard. We used camera styles and techniques to get interesting narrative and performance shots, and using these typws of shots we have been able to make the store appear bigger than it actually is.

By Daniel Collinson

Ancillary Task - Magazine Advert Research

It is quite difficult to find a music magazine that would advertise our album. Most music magazines are devoted and specialise in hard rock and metal, magazines such as 'Kerrang' and 'Metal Hammer' (see below).

'Kerrang' is a rock music magazine published by Bauer Consumer Media in the United Kingdom. The magazine's name is onomatopoeic and refers to the sound made when playing a power chord on an electric guitar. It was first published on 6 June 1981, edited by Geoff Barton, initially as a one-off supplement in the Sounds newspaper devoted to the current New Wave of British Heavy Metal and the rise of other hard rock acts such as AC/DC, who appeared on 'Kerrang’s' first cover.

'Metal Hammer' features mainstream and more unusual bands from the wide spectrum of metal music. It is the second-largest selling rock magazine in the UK behind 'Kerrang' and was often viewed as the more underground magazine, but in recent times has moved towards the mainstream metal market which it originally shunned. In Germany, 'Metal Hammer' has been the market leader since it was launched in 1984.

However there is one magazine that would allow our advert to be placed on one of it's pages, 'NME' magazine. They were launched in 1952 and now seem to represent the world of popular music.

For instance they have;

• Created the first UK singles chart
• Hosted The Beatles, The Rolling Stones & The Kinks at there live shows
• Bringing punk to the wider world
  
• Breaking acts such as Jimi Hendrix, Sex Pistols, The Cure,The Stone Roses, Nirvana, Blur, Oasis and the Arctic Monkeys
• Pioneering funny, critical and truth-telling music journalism

Ultimately they remain the world's most recognized and iconic music magazine!

Another possible magazine that would allow our advertisement is the magazine 'Rollingstone'.




‘Rolling Stone’ is a United States-based magazine devoted to music, politics, and popular culture that is published every two weeks. ‘Rolling Stone’ was founded in San Francisco in 1967 by Jann Wenner (who is still editor and publisher) and music critic Ralph J. Gleason.
The magazine was named after the 1948 Muddy Waters song of the same name. The magazine was known for its political coverage beginning in the 1970s, with the enigmatic and controversial gonzo journalist Hunter S. Thompson.

‘Rolling Stone’ Magazine changed its format in the 1990s to appeal to younger readers, often focusing on young television or film actors and pop music. This led to criticism that the magazine was emphasizing style over substance. In recent years, the magazine has resumed its traditional mix of content, including in-depth political stories, and has seen its circulation increase.

In conclusion, I believe that if my magazine advertisement was to be shown in any music specific magazines, then it would most likely be 'NME' or 'Rolling Stone'.

By Daniel Collinson.

Locations

These four shots are where our music video will be shot. A stairwell where the protagonist walks down and the bin liner he is carrying splits at the bottom, the entrance to the shop which is where most of the video takes place.

By Daniel Collinson & Blake Blackburn

Planning: RE: Location Letter

After we sent a letter to Tesco, requesting permission to film in their Burnley Store, the Store Manager contacted the Press Office to enquire for us. Sadly the outcome was that we cannot use a Tesco Store to film, even after we offered to sign a disclaimer to meet certain criteria; ie. no branding.

Since then we have tried several other similar locations. We have decided to film within a small shop near college, with the protagonist working as a member staff.

James Hamill

The Narrative

The narrative begins with a shot of an alarm clock ringing at 7:00. Then the protagonist/singer climbs out of bed and goes to the bathroom to comb his hair brush his teeth and put on his tie. The protagonist then puts on a name card, it clicks and then the song begins. The protagonist is then seen at the bus stop waiting. The protagonist is then seen walking from the bus stop and and walking into college to go to work into the canteen, this will be shown in a series of stretch printing shots. The protagonist is then seen putting on his apron and begins to sing. Now a series of working shots are shown, from sweeping the floor and picking rubbish up. The protagonist then gets angry and pushes a student over causing the principle to walk over and fire him. The last shot shows the protagonist looking at his CV and walking into a discount store.

Obviously there will be singing shots in between the narration shots. 

By Daniel Collinson

Problems and solutions

Our original idea was to shoot our music video in a store given the title. However after asking numerous stores, they all disagreed with what we wanted to do. We asked stores such as Tesco and Asda. They both refused due to their conglomerate brands they sell. We then decided to try a small pound store but unfortunately they also refused. We then finally decided to use the canteen in the college. This has given us a close and familiar location to shoot as well as a more significant narration to the song. 

By Daniel Collinson