Audience Research

Our target audience are both male and female teenagers (15-19) and are looking at all races. We are also targeting the lower working class (Group D) and also the subsidence group (Group E) as these are the most likely to both get the humour of the discount store song and video and also listen to this genre of music. We have choose these two sections because these are the more likely to listen to the pop/rock genres that our song contributes to, and they are always looking for new music to use and enjoy. They also have the most disposable income.
By using Maslows hierarchy of needs we can see how the song appeals to our target audience.
*Please click to enlarge image

By using the image above we can see that the song can appeal to the Esteem and Love/Belonging groups as it makes the listener belong to a group or social group.

For example Michael Jackson had a wide based audience with his pop music genre, these include adults all the way through to children. But aimed his music at what was then the teenagers/adults. Another example is Bon Jovi who as the same of Michael has a wide range and large audiences.

Our secondary audience are adults as these have the greater income and listen to the music genres that we are providing. We are looking at the socio-economic status of the skilled working class (Group C2) down through to subsidence (Group E). According to Young and Rubicon's work on pshychographic profiling, we are targeting two groups, the mainstreamers and the individuals. we are targeting these groups as the mainstreamers take up 40% of the market and individuals what to be like none else and will therefore will be more likely to buy our product then the other three remaining groups.

We have done some research on our target audience by doing surveys and questionnaires, the results can be found further up on the blog.

The genre that we have choosen is quite popular. We can see this through past album charts, for example Bon Jovi has a number one album four times in the 1990's and once in 2000. Another example is the comeback of Michael Jackson, in the 1990's he had four albums that reached numberone throught the whole of the decade and also in the 2000's when he announced the comeback tour his albums went back to number one with four more albums reaching the top of the charts and kept there for a number of weeks for example in 2009 the album The Essential was the number one album for seven weeks.

Ashley Hartley