When representing characters in any media text it is best to relate them to stereotypes. This is because, 'Stereotyping is a process of categorization, necessary to make sense of the world, and the flood of information and impressions we receive minute by minute.' (Branston and Stafford). This means that using stereotypical traits in our media produce it will make it easier for the audience to gain an understanding of the character straight away.
Walter Lippman said that there were 4 main functions of stereotyping. These are:
- An ordering process
- A short cut
- An expression of our values and beliefs
- A map of the world
In our Music Video there will only be a small number of characters, each showing certain signs so that the audience can easily recognise them and even categorise them as a stereotype.As our video is to be based on a Supermarket, the main protagonist, who will be the artist we are trying to create will have specific signs to show that he works in the supermarker, eg. name badge, shocking uniform etc. then the secondary characters will also have specific signs so that they are represented successfully too. The other band member will always be seen with a guitar, the 'manager' character in a suit and 'customers' wearing casual clothing and pushing a trolley/basket with them. All these different signs should allow the audience to follow the narrative behind the video and understand what each characters role is without any thought.
James Hamill
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