Good group - some well chosen case studies and good research on branding . However other groups have alot more on their blogs - are you working on this as homework? Remember also all members of the group must equally contribute or face getting a grade U!
Research -
- Your research on music video needs more work - remember to reference Goodwin and Fraser's ideas ( in your pack)
- outline in detail your target audience (demographics and psychographics) also use Maslow to discuss how your product appeals to its audience ( get an image of the pyramid on the internet.) Also include some graphs/charts on your questionnaire findings.
- is your genre of music popular? Look at some album charts from the last few years?
- You maybe also need a little more on the conventions of indie/pop music videos ( a subgenre of music video) -detailed analysis
- sum up your artists brand image - in detail.
Planning needs to be done now - see the last two pages on the 'before you blog' sheets. See me if you need clarification of what you need to do.
Miss McNulty
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